Add more revenue through CATERING

A letter from David Scott Peters: As a restaurant owner, you are always looking for ways to capitalize on your existing customer base and increase the frequency of their visits. And a few new [...]

Establishing Your Unique Selling Proposition (USP)

By David Scott Peters Your USP is what differentiates you from all the other restaurants out there – especially the restaurants that look, smell and taste like yours. It’s the compilation [...]

3 Examples of a Great Restaurant Unique Selling Proposition

Several years ago I wrote an article entitled, “The Magic Pill for Marketing Success!” I’m talking about a restaurant unique selling proposition or more simply, your USP. And while no one in the [...]

Establishing a Mission Statement for your Restaurant

Want your restaurant to be successful? Establish a mission statement for your restaurant and set goals for yourself. Having a vision for your restaurant is essential to running your business [...]