Add more revenue through CATERING

A letter from David Scott Peters: As a restaurant owner, you are always looking for ways to capitalize on your existing customer base and increase the frequency of their visits. And a few new [...]

Establishing Your Unique Selling Proposition (USP)

By David Scott Peters Your USP is what differentiates you from all the other restaurants out there – especially the restaurants that look, smell and taste like yours. It’s the compilation [...]

What Makes Your Restaurant Different?

By David Scott Peters Several years ago I wrote an article entitled, “The Magic Pill for Marketing Success!” And while no one in the world can sell you that magic pill, what I wrote about then, [...]

Establishing a Mission Statement for your Restaurant

By David Scott Peters Want your restaurant to be successful? Establish a mission statement and set goals for yourself. Having a vision for your restaurant is essential to running your business [...]