When Bad Yelp Reviews Happen

Bad Yelp reviews happen to good restaurants, but I want to address the bad Yelp reviews that happen to bad restaurants and what it should mean to them. Over the years Yelp has left a sour taste [...]

Ways to Increase Restaurant Sales

Do you wish you had higher sales in your restaurant? Would you like to learn ways to increase restaurant sales easily? This video tip offers two ideas to increase restaurant sales. The best way [...]

How to Train Servers to Sell

In your restaurant, do you have walking vending machines, or do you have salespeople? To learn why teaching your servers to sell is so important to your restaurant and how to train servers to [...]

Examples of How Not to Give Comps in Your Restaurant

There are many examples of how not to give comps in a restaurant. In a recent article about setting a budget for comps in a restaurant, I outlined how to use comps correctly in a restaurant, [...]

How to use Facebook Live to Promote your Restaurant this Holiday Season

Facebook Live is a great tool for marketing your brand. Showing your customers what’s going on right now can incite the ever present FOMO (Fear Of Missing Out) and inspire intrigue. Not sure what [...]

7 Simple Ways to Increase Restaurant Sales

Restaurant sales are rarely constant. Seasonality, competition, the economy, and countless other factors can play a role in how many people come into your restaurant. But one thing is constant [...]

Tips to Make Your Food Instagram-Worthy

Over the past few years, Instagram has become one of the most prominent social media outlets for restaurant advertising. It is almost impossible to scroll down your feed without seeing at least a [...]

How To Manage Kids In A Not-So-Kid-Friendly Restaurant

Kids can be a challenge to manage when you do not have an environment that suits their needs, such as restaurants with a laid-back and quiet atmosphere. Even if you only have children come in on [...]

Holiday Restaurant Revenue: Think Gift Cards and More

I can’t believe it. It feels like Labor Day was just yesterday, but the holiday season and the New Year is already here. In 2014, the National Retail Federation (NRF) estimated people will spend [...]

How to Give Your Restaurant Guests a Great Dining Experience

As a starting point, let’s agree we are not in the restaurant business. Nope, we are in the hospitality business. If the restaurant business was about competing only on the food we prepared [...]

“Let’s Go Somewhere Else. They Don’t Have…”

Restaurant owners work hard every day to meet the needs of their diverse restaurant guests and their range of tastes, but they often miss the one or two things they’re not doing that cost [...]

Tips for Upselling Success

So many servers are afraid to make suggestions because they don’t want to seem pushy. But the goal of upselling is really to enhance the guest’s experience. Address this attitude by [...]

10 Commandments of Promotional Marketing

Guest Blog by Jay Siff of Moving Targets Oh ye of little faith. If you’re a small, independent restaurant, you’re probably convinced you can’t possibly compete in the marketing arena against [...]

3 Most Popular Problem-Solving Posts

Have you read these? The following articles are three of our most popular on this blog. And it’s no surprise really because these tackle some of the biggest issues independent restaurant [...]

Easy Way to Increase Revenues for the Holidays

By David Scott Peters Most independents don’t take advantage of gift cards like the major chains do. Any major restaurant chain — Applebee’s, Chili’s, Olive Garden, Red Lobster, etc. — does a big [...]