Ideas to Grow Restaurant Sales

From booking more catering to building repeat business, it takes more than just one thing to grow restaurant sales. You have to do a lot of little things to get them to add up to some measurable [...]

10 Commandments of Promotional Marketing

Guest Blog by Jay Siff of Moving Targets Oh ye of little faith. If you’re a small, independent restaurant, you’re probably convinced you can’t possibly compete in the marketing arena against [...]

The Cheap Way to Drive Restaurant Traffic

  By Jenny Brooks I provide businesses with public relations services. Basically I help businesses communicate with their target customers. Communication is a very broad term. I use it to [...]

Top 5 Restaurant Marketing Articles

By David Scott Peters The following articles are some of our most read articles about restaurant marketing. Whether you’re looking for a little boost or a whole new strategy, you’ll [...]

Restaurant Budgets for Real

Why is a Budget So Important for your Restaurant Operations? Does the mere thought of writing a budget make your head spin and your heart beat with anxiety? Do you sit down to work on a budget [...]

Establishing Your Unique Selling Proposition (USP)

By David Scott Peters Your USP is what differentiates you from all the other restaurants out there – especially the restaurants that look, smell and taste like yours. It’s the compilation [...]

3 Examples of a Great Restaurant Unique Selling Proposition

Several years ago I wrote an article entitled, “The Magic Pill for Marketing Success!” I’m talking about a restaurant unique selling proposition or more simply, your USP. And while no one in the [...]

News from The Restaurant Expert

NEW MARKETING MANAGER OFFERS UNIQUE PERSPECTIVE AS A RESTAURANT OWNER PHOENIX – September 1, 2011 – TheRestaurantExpert.com is pleased to announce the addition of Nick Saldi as the [...]

Free Webinar About Groupon for Restaurants

GROUPON KILLS RESTAURANTS! How not to fall victim. It doesn’t matter how much money you bring in at the register. It’s what you do with those sales. With this lesson as the [...]

How to use the key item report and waste sheet for optimal food cost control

When food costs rise, profit margins sink and restaurant owners must take action. In the last few weeks, you learned about the key item report, and the waste sheet. Now I will share one final [...]

Restaurant Myths and Facts

Myth or fact? There’s no need to write down your mission. After all, you’ve told people what they’re supposed to do and they should just do it. Myth Write your mission statement down and then [...]

Restaurant Myths and Facts

Myth or fact? Family-run businesses should have an organizational chart. Fact In a family-owned restaurant there are official roles and job duties. But oftentimes there are also unofficial roles [...]

Restaurant Marketing – Inside Your Four Walls

By David Scott Peters Following a few of my favorite four-wall marketing ideas. Have a calendar of events to tell people what’s going on in your restaurant. Include everything from live music to [...]

Increase Restaurant Sales

By David Scott Peters Restaurant Tip of the Week There are only three ways to increase your sales: 1. Find new customers. 2. Increase their visits. 3. Increase their ticket size. The most [...]

Restaurant Marketing Ideas – Part 2

By David Scott Peters Restaurant Tip of the Week Tell people what’s going on Put a fishbowl up front to collect business cards for a free lunch. Do a drawing for one winner a day for something [...]

Stop the Struggle in Your Restaurant

By David Scott Peters Make your restaurant fun and profitable again I teach independent restaurant owners how to use operational systems to be more efficient and to position themselves to compete [...]

Restaurant Marketing Idea – Part 1

By David Scott Peters Restaurant Tip of the Week Tell people what’s going on Have a calendar of events to tell people what’s going on in your restaurant. Include everything from live music to the [...]

How To Rock Your Restaurant Marketing Efforts

By Greg McGuire Guest Blogger A common misconception in the food service business is that booking live music takes more time and effort than it’s worth. The process of finding bands, paying them, [...]

How to Generate More Restaurant Business FAST – Part 4

By David Scott Peters As I explained in Part 1, Part 2 and Part 3 of this series of restaurant marketing ideas, you can’t wait for your customers to find you. You have to go to them. This [...]

How to Generate More Restaurant Business FAST – Part 3

By David Scott Peters This series of marketing ideas for restaurants is all about getting out of your restaurant. You can take to the streets and give people a reason to come in as I described in [...]

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